More than a decade ago, artist Keith Shore stumbled upon a unique beer label that inspired him to reach out to Mikkeller, a Danish craft brewery. Founder Mikkel Bjergsø embraced Shore's artistic vision, leading to a successful collaboration. Shore's playful illustrations became Mikkeller's visual identity, propelling the company's international recognition. With influences from esteemed artists like Matisse and Hockney, Shore's art adorned thousands of labels and illustrations. While he has now pursued his own business, Shore's protégé, Luke Cloran, continues the artistic legacy at Mikkeller, ensuring its vibrant artwork lives on.